ARTICLES

I once heard a story about two brothers who lived in a small town in the country. The story goes that both of these brothers were caught stealing sheep. For their punishment they were branded on the forehead with the letters ST for Sheep Thief. One brother was so ashamed that he left the community. Everywhere he went he had to constantly explain the letters on his forehead. He remained bitter about the whole thing and always felt he had been treated unfairly. He eventually died a lonely man and was buried in an unknown grave.His brother on the other...
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Do you feel frustrated at the lack of response to your sales letters Do you avoid devising mailers because they are a waste of time and effort Writing sales letters is an art that everyone can learn. It is an essential skill for sellers as the selling letter must do the job we ourselves would do if we were present with our customer. You would not drop a brochure on your customer's desk and say nothing And yet that is what many sales letters effectively do. They TELL a lot but SELL nothing. Why do we talk of junk mail...
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Remember the numbers game Well that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters a few sales will result. If you dont know how to make a call from scratch and build trust it seems to make sense to rely on a letter brochure or e mail to do the job. But once you learn how to cold call the right way with the new mindset youll realize that sales letters really arent any help at all.Here are four reasons to consider making cold calls without referring to a...
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