ARTICLES

Remember the numbers game Well that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters a few sales will result. If you dont know how to make a call from scratch and build trust it seems to make sense to rely on a letter brochure or e mail to do the job. But once you learn how to cold call the right way with the new mindset youll realize that sales letters really arent any help at all.Here are four reasons to consider making cold calls without referring to a...
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Weve all heard the saying Ignorance is bliss but purchasing a house or condominium with this attitude may be until the collector starts sending a homeowner those inevitable letters and they receive phone call after persistent phone call from their loan servicer Once a homeowner in foreclosure begins working with his lender he or she will be asked for several financial documents in order to assess the homeowner's current situation what was the cause of the default and what type of workout can be accomplished. The reason a homeowner needs to provide this information is in order to determine what...
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Do you feel frustrated at the lack of response to your sales letters Do you avoid devising mailers because they are a waste of time and effort Writing sales letters is an art that everyone can learn. It is an essential skill for sellers as the selling letter must do the job we ourselves would do if we were present with our customer. You would not drop a brochure on your customer's desk and say nothing And yet that is what many sales letters effectively do. They TELL a lot but SELL nothing. Why do we talk of junk mail...
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